Audience Key Terms:

Qualitative Data:
This is data that has been collected from methods such as; feedback, questionnaires and surveys, it is used for gaining information from a certain type of audience.

Quantitative Data:
This is information that has been collected on a certain subject, these are collected through a variety of methods including; surveys, tally charts and experiments.

Demographic Data:
This is the data that describes a persons social status, this includes recording a persons:
-Social Class
-Gender
-Ethnicity
and Level Of Education.

This type of information is used to target a product or service at a target audience and make sure the correct way of presenting this product or service is suitable for the target audience.

Psychographic Data:
This is the data that describes an individual person. This will include data such as:
-Attitudes
-Values
-Beliefs
and Opinions

This type of data is used in market research to get the mainstream data that can be used to create the product or service to suit the vast majority of the target audience.