Thursday, 20 September 2012
Music Video A: Nickleback - Photograph
I have decided to ask an audience about this video as I like the idea of visiting a place of memories and using photographs to display emotion like what is done in this video. Also my song has more of an acoustic style to it like this one therefore looking at the mood, lighting and setting within this video could help me make decisions on my video as they are the same theme and genre. Main ideas for my video are to use photographs to trigger off flashbacks with the main character and give an insight to his background- that is a similar idea to this video where the lead singer is visiting his home town that is full of memories.
Wednesday, 19 September 2012
Psychographic Society Groups:
Mainstreamers:
-Seek security.
-Tend to be Domestic.
-Conformist.
-Conventional.
-Sentimental.
-Favor value for money family brands.
-Nearly always the largest group.
Aspirers:
-Seek status
-Materialistic.
-Acquisitive
-Orientated to image and appearance.
-Attractive packing more important then contents.
-Typically younger people.
-Clerical and sales jobs.
Succeeders:
-Seek control
-Strong goals.
-Confidence.
-Work ethic and organisation.
-Supports stability.
-Brand choice based on self-reward and quality.
-Typically higher management and professionals.
Resigned:
-Seeks survival.
-Rigid and authoritarian values.
-Interested in the past and tradition.
-Brand choice stresses safety, familiarity and economy.
-Typically older people.
Explorers:
-Seek discovery.
-Energy.
-Individualism and experience.
-Values difference and adventure.
-Brand choice highlights satisfaction and instant effect.
-The first to try new brands.
-Younger demographic students.
Strugglers:
-Seek escape.
-Alienated and disorganised.
-Few resources beyond physical skills.
-Brand choice involves impact and sensation.
-Buys alcohol, junk food and lottery tickets.
-D and E demographic.
Reformers:
-Seek enlightenment.
-Freedom of restrictions and personal growth.
-Social awareness and independent judgement.
-Anti-Materialistic but aware of good taste.
-Has attended higher education and selects products for quality.
-Seek security.
-Tend to be Domestic.
-Conformist.
-Conventional.
-Sentimental.
-Favor value for money family brands.
-Nearly always the largest group.
Aspirers:
-Seek status
-Materialistic.
-Acquisitive
-Orientated to image and appearance.
-Attractive packing more important then contents.
-Typically younger people.
-Clerical and sales jobs.
Succeeders:
-Seek control
-Strong goals.
-Confidence.
-Work ethic and organisation.
-Supports stability.
-Brand choice based on self-reward and quality.
-Typically higher management and professionals.
Resigned:
-Seeks survival.
-Rigid and authoritarian values.
-Interested in the past and tradition.
-Brand choice stresses safety, familiarity and economy.
-Typically older people.
Explorers:
-Seek discovery.
-Energy.
-Individualism and experience.
-Values difference and adventure.
-Brand choice highlights satisfaction and instant effect.
-The first to try new brands.
-Younger demographic students.
Strugglers:
-Seek escape.
-Alienated and disorganised.
-Few resources beyond physical skills.
-Brand choice involves impact and sensation.
-Buys alcohol, junk food and lottery tickets.
-D and E demographic.
Reformers:
-Seek enlightenment.
-Freedom of restrictions and personal growth.
-Social awareness and independent judgement.
-Anti-Materialistic but aware of good taste.
-Has attended higher education and selects products for quality.
Audience Key Terms:
Qualitative Data:
This is data that has been collected from methods such as; feedback, questionnaires and surveys, it is used for gaining information from a certain type of audience.
Quantitative Data:
This is information that has been collected on a certain subject, these are collected through a variety of methods including; surveys, tally charts and experiments.
Demographic Data:
This is the data that describes a persons social status, this includes recording a persons:
-Social Class
-Gender
-Ethnicity
and Level Of Education.
This type of information is used to target a product or service at a target audience and make sure the correct way of presenting this product or service is suitable for the target audience.
Psychographic Data:
This is the data that describes an individual person. This will include data such as:
-Attitudes
-Values
-Beliefs
and Opinions
This type of data is used in market research to get the mainstream data that can be used to create the product or service to suit the vast majority of the target audience.
This is data that has been collected from methods such as; feedback, questionnaires and surveys, it is used for gaining information from a certain type of audience.
Quantitative Data:
This is information that has been collected on a certain subject, these are collected through a variety of methods including; surveys, tally charts and experiments.
Demographic Data:
This is the data that describes a persons social status, this includes recording a persons:
-Social Class
-Gender
-Ethnicity
and Level Of Education.
This type of information is used to target a product or service at a target audience and make sure the correct way of presenting this product or service is suitable for the target audience.
Psychographic Data:
This is the data that describes an individual person. This will include data such as:
-Attitudes
-Values
-Beliefs
and Opinions
This type of data is used in market research to get the mainstream data that can be used to create the product or service to suit the vast majority of the target audience.
Thursday, 23 August 2012
Conventions Of Existing Music Videos Of The Alternate Rock Genre:
Cinematography:
In watching other alternate rock videao's (as posted below) it is visible to see that majority of rock video's don't follow conventional film syntax due to the facr that they don't begin with an establishing shot therefore the audience don't immediatley know the setting or location of the video. In many of these vido's however clues are given such as at the begining of 'Blink 182 - Always' there is a panning shot focusing on many objects around a room which gives off the impression we are in an apartment. The 'You Me At Six - Stay With Me' is a good example of how camera angles are used within alternate rock video's. Due to the fast pace and loud beat of the guitar and other instruments within the soundtrack of the video it allows editing to be quicker and more upbeat- therefore using high and low angle shots helps to fasten the pace of the video but also to keep it eye catching and interesting.
Editing:
In watching the video's i previously posted it is clear that alternative rock video's don't necesserily followw an editing pattern. For example the Blink-182 video uses continuity and has a storyline to the vidoe, the You Me At Six video however is very montage based and doesn't have a real sense of a storyline to it, just the same characters and artists used throughout. The All Time Low and Lower Then Atlantis video's use both montage and continuity. One thing i can tell from these video's is that a band performance is always used in them as well as an alternate storyline going on behind or in a spilt screen. All of these video's use cutting to get from shot to shot, they also keep in time with the pace of the music- so if the song speeds up the shots do also. Special effects can be seen in the All Time Low, Lower Then Atlantis and also the Blink 182 which shows that often alternate rock video's do this is ways such as changing the blur or colour of the camera shot, or adding images and illusions onto the video.
Mise En Scene:
The costumes within all of these video;s are very natural and dont stand out from people in every day life. This shows that these music videos are supposed to be realistic and true to everyday life which is shown by the lighting either being daytime or night time depending on the situation within the scene. I have realised that usually to destinguish a difference between the storyline of the music video and the performance of the band their is usualy a subtle difference between both of their lightings to show the audience that one is set as though it is present time and the other is a memory or scenario that is being sung about.
Sound/Form:
All music video'sa re performed to a soundtrack of a song by a certain artist or band. All of these video's are a pre-recorded soundtrack which then have a performance put over them. Music video's usually star the recording artsit lyp-syncing or mime-playing the song of which the video is to in order to give the audience a sense of performance. A storyline is also usually included as an alternative piece of the music video, this sometimes has a short scripted piece which is diagetically said within the music video- however none of the video's which i have posted below include this.
In watching other alternate rock videao's (as posted below) it is visible to see that majority of rock video's don't follow conventional film syntax due to the facr that they don't begin with an establishing shot therefore the audience don't immediatley know the setting or location of the video. In many of these vido's however clues are given such as at the begining of 'Blink 182 - Always' there is a panning shot focusing on many objects around a room which gives off the impression we are in an apartment. The 'You Me At Six - Stay With Me' is a good example of how camera angles are used within alternate rock video's. Due to the fast pace and loud beat of the guitar and other instruments within the soundtrack of the video it allows editing to be quicker and more upbeat- therefore using high and low angle shots helps to fasten the pace of the video but also to keep it eye catching and interesting.
Editing:
In watching the video's i previously posted it is clear that alternative rock video's don't necesserily followw an editing pattern. For example the Blink-182 video uses continuity and has a storyline to the vidoe, the You Me At Six video however is very montage based and doesn't have a real sense of a storyline to it, just the same characters and artists used throughout. The All Time Low and Lower Then Atlantis video's use both montage and continuity. One thing i can tell from these video's is that a band performance is always used in them as well as an alternate storyline going on behind or in a spilt screen. All of these video's use cutting to get from shot to shot, they also keep in time with the pace of the music- so if the song speeds up the shots do also. Special effects can be seen in the All Time Low, Lower Then Atlantis and also the Blink 182 which shows that often alternate rock video's do this is ways such as changing the blur or colour of the camera shot, or adding images and illusions onto the video.
Mise En Scene:
The costumes within all of these video;s are very natural and dont stand out from people in every day life. This shows that these music videos are supposed to be realistic and true to everyday life which is shown by the lighting either being daytime or night time depending on the situation within the scene. I have realised that usually to destinguish a difference between the storyline of the music video and the performance of the band their is usualy a subtle difference between both of their lightings to show the audience that one is set as though it is present time and the other is a memory or scenario that is being sung about.
Sound/Form:
All music video'sa re performed to a soundtrack of a song by a certain artist or band. All of these video's are a pre-recorded soundtrack which then have a performance put over them. Music video's usually star the recording artsit lyp-syncing or mime-playing the song of which the video is to in order to give the audience a sense of performance. A storyline is also usually included as an alternative piece of the music video, this sometimes has a short scripted piece which is diagetically said within the music video- however none of the video's which i have posted below include this.
Wednesday, 15 August 2012
Enter Shikari's Music Genre:
Post Hardcore
Post-hardcore is a genre of music that developed from hardcore punk, itself an offshoot of the broader punk rock movement. Like post-punk, post-hardcore is a term for a broad constellation of groups. Many emerged from the hardcore punk scene, or took inspiration from hardcore, while concerning themselves with a wider degree of expression. The genre took shape in the mid- to late-1980s with releases from bands from cities that had established hardcore punk scenes, in particular from the scenes in Washington, D.C. such as Fugazi as well as slightly different sounding groups such as Big Black and Jawbox that stuck closer to the noise rock roots of post-hardcore.The style became commercially prominent in the first decade of the 21st century.
Heavy Metal:
Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the United Kingdom and in the United States. With roots in blues rock and psychedelic rock, the bands that created heavy metal developed a thick, massive sound, characterized by highly amplified distortion, extended guitar solos, emphatic beats, and overall loudness. Heavy metal lyrics and performance styles are generally associated with masculinity and machismo. The first heavy metal bands such as Led Zeppelin, Black Sabbath and Deep Purple attracted large audiences, though they were often critically reviled, a status common throughout the history of the genre. In the mid-1970s Judas Priest helped spur the genre's evolution by discarding much of its blues influence Motörhead introduced a punk rock sensibility and an increasing emphasis on speed. Bands in the New Wave of British Heavy Metal such as Iron Maiden followed in a similar vein. Before the end of the decade, heavy metal fans became known as "metalheads" or "headbangers".
Alternative Metal:Alternative metal (or alt-metal) is a style of heavy metal and alternative rock that gained popularity in the early 1990s. Alternative metal bands are often characterized by heavy guitar riffs, unconventional sounds within other heavy metal genres, unconventional song structures and sometimes experimental approaches to heavy music.
Electronic Music:
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound producing devices include the telharmonium, Hammond organ, and the electric guitar. Purely electronic sound production can be achieved using devices such as the Theremin, sound synthesizer, and computer.
Electronic music was once associated almost exclusively with Western art music but from the late 1960s on the availability of affordable music technology meant that music produced using electronic means became increasingly common in the popular domain. Today electronic music includes many varieties and ranges from experimental art music to popular forms such as electronic dance music.
Post-hardcore is a genre of music that developed from hardcore punk, itself an offshoot of the broader punk rock movement. Like post-punk, post-hardcore is a term for a broad constellation of groups. Many emerged from the hardcore punk scene, or took inspiration from hardcore, while concerning themselves with a wider degree of expression. The genre took shape in the mid- to late-1980s with releases from bands from cities that had established hardcore punk scenes, in particular from the scenes in Washington, D.C. such as Fugazi as well as slightly different sounding groups such as Big Black and Jawbox that stuck closer to the noise rock roots of post-hardcore.The style became commercially prominent in the first decade of the 21st century.
Heavy Metal:
Heavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the United Kingdom and in the United States. With roots in blues rock and psychedelic rock, the bands that created heavy metal developed a thick, massive sound, characterized by highly amplified distortion, extended guitar solos, emphatic beats, and overall loudness. Heavy metal lyrics and performance styles are generally associated with masculinity and machismo. The first heavy metal bands such as Led Zeppelin, Black Sabbath and Deep Purple attracted large audiences, though they were often critically reviled, a status common throughout the history of the genre. In the mid-1970s Judas Priest helped spur the genre's evolution by discarding much of its blues influence Motörhead introduced a punk rock sensibility and an increasing emphasis on speed. Bands in the New Wave of British Heavy Metal such as Iron Maiden followed in a similar vein. Before the end of the decade, heavy metal fans became known as "metalheads" or "headbangers".
Alternative Metal:Alternative metal (or alt-metal) is a style of heavy metal and alternative rock that gained popularity in the early 1990s. Alternative metal bands are often characterized by heavy guitar riffs, unconventional sounds within other heavy metal genres, unconventional song structures and sometimes experimental approaches to heavy music.
Electronic Music:
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound producing devices include the telharmonium, Hammond organ, and the electric guitar. Purely electronic sound production can be achieved using devices such as the Theremin, sound synthesizer, and computer.
Electronic music was once associated almost exclusively with Western art music but from the late 1960s on the availability of affordable music technology meant that music produced using electronic means became increasingly common in the popular domain. Today electronic music includes many varieties and ranges from experimental art music to popular forms such as electronic dance music.
Saturday, 11 August 2012
Enter Shikari - Constellations Lyrics
Packing the last few shirts into a bloated suitcase
The last glimpse of comfort and the ticking clock face
I swear those hands move faster every day
I'm more confused than ever but I don't beg or pray 'cause the
Sparkling light from the morning sun
Is all we should need to feel one.
I reach the station with just minutes to spare,
I glance at my watch time's going faster these days I swear,
Eyes focus up now to the train time table board
There's only two platforms to be explored,
And it's then that I admit it to my self,
That I am lost so lost
But your the constellations
That guide me
The last glimpse of comfort and the ticking clock face
I swear those hands move faster every day
I'm more confused than ever but I don't beg or pray 'cause the
Sparkling light from the morning sun
Is all we should need to feel one.
I reach the station with just minutes to spare,
I glance at my watch time's going faster these days I swear,
Eyes focus up now to the train time table board
There's only two platforms to be explored,
And it's then that I admit it to my self,
That I am lost so lost
But your the constellations
That guide me
There's a train at 12, destination disaster.
It's running on time as time runs faster
On platform two it's destination sustainability
It's delayed though it was suppose to arrive at 11:50.
Platform one it says stand behind the yellow line
But I sit on the platform edge and just gaze at the time.
My mind wanders back to our oblivious existence
I'm all choked up now with the threat of distance
As the train bound for disaster chokes up to the station,
I don't board it cause I decide that it's the wrong destination,
But the train bound for sustainability is nowhere to be seen
And I'm lost so lost
Where are the constellations
That guide me?
And then I realize that
We need to use our own two feet to walk these tracks,
And we have to squad up and we have to watch each others backs,
With forgiveness is our torch and imagination our sword
Well I'll tie the ropes of hate and slash open the minds of the bored
And we'll start a world so equal and free
Every inch of this earth is yours all the land and all the sea
Imagine no restrictions but the climate and the weather
Then we can explore space together
Forever
And I'm lost so lost
Where are the constellations
And I'm lost so lost
You are the constellation (X5)
It's running on time as time runs faster
On platform two it's destination sustainability
It's delayed though it was suppose to arrive at 11:50.
Platform one it says stand behind the yellow line
But I sit on the platform edge and just gaze at the time.
My mind wanders back to our oblivious existence
I'm all choked up now with the threat of distance
As the train bound for disaster chokes up to the station,
I don't board it cause I decide that it's the wrong destination,
But the train bound for sustainability is nowhere to be seen
And I'm lost so lost
Where are the constellations
That guide me?
And then I realize that
We need to use our own two feet to walk these tracks,
And we have to squad up and we have to watch each others backs,
With forgiveness is our torch and imagination our sword
Well I'll tie the ropes of hate and slash open the minds of the bored
And we'll start a world so equal and free
Every inch of this earth is yours all the land and all the sea
Imagine no restrictions but the climate and the weather
Then we can explore space together
Forever
And I'm lost so lost
Where are the constellations
And I'm lost so lost
You are the constellation (X5)
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