A2 Media, Advanced Portfolio Evaluation:

Out of the choice of products we could create I decided to pick the task of making my own music video. I wanted to do this as I believed that it would challenge me in many ways and I would be able clearly interpret my own thoughts and opinions on screen of a particular piece of music. In order to create a successful and appropriate music video I looked at all kinds and genres of music videos to make a balanced decision of which type of video it is that I wanted to create, this research and planning can be shown on my blog post ‘Music Video Conventions’(06-08-2012). I made the decision to look further into the genres of pop, alternative rock, RnB and country because they all differentiate from each other and therefore the conventions and narratives ect. In the music videos will all have a clear divide between them- making it easier for me to decide which style of video it is that I wanted to create. Ultimately I decided to pick the alternative rock genre to choose a song from and create my music video and ancillary texts for. My reasons for doing this were that it is a genre of music that I particularly enjoy and therefore I knew I would have been able to throw myself into the task, a second reason being that I liked the sound of alternative rock music video conventions. A band that I enjoy from the alternative rock genre is Enter Shikari, and I therefore decided to pick one of their songs (Constellations) off their latest album (A Flash Flood of Colour) to create a music video for. I decided that in order to be able to understand alternative rock music videos I would analyse and create a storyboard for alternative rock band ‘Boys Like Girls’ music video – ‘Thunder.’ This can be shown on my blog posts on the 7^th August 2012 and my main reason for doing this was so that I could see examples of shot speeds, camera angles and choice of casting in the video to use as a base of what my video would be. I also discuss conventions of an alternative rock video more generally in my blog post ‘Conventions of Existing Videos’ uploaded on 23^rd August 2012 which was when I researched into what narrative styles I should approach creating my video for Enter Shikari – Constellations. I discovered that because Enter Shikari are an Alternative band, but Constellations is the slowest track from the album with a more acoustic and calm feel to it, as opposed to the upbeat digital effects and strong beats used on the other tracks on the album, I had the freedom to play around with my own ideas for this video because Enter Shikari had already gone against the genre that they fit into in creating this track on a heavy electro, alternative rock record. 
          As discussed in my ‘Conventions of Existing Alternative Music Video’s’ post, I wanted to keep my video realistic in the sense that it would feature real people expressing their narrative through actions fitting to some of the lyrics of the song- which have been highlighted in my blog post ‘Enter Shikari – Constellations Lyrics’ and I did this so that I could always go back to the themes of love, death and feeling lost throughout the narrative of my video. Blog post ‘Bands/Musicians of a Similar Genre’ shows videos that gave me inspiration for the male searching for his female love interest narrative that is shown throughout my video and I used these video’s to eclectically borrow ideas of conventions that I should follow during the production of my video in order to target it at the correct audience. Understanding alternative rock genre conventions was also equally as important when producing my ancillary texts as I had to ensure that they would catch the eye of my target audience, and draw them into wanting to read the information produced to them on the advert as opposed to just flicking past it in a magazine such as NME or Kerrang that they might purchase. Research to help me ensure that my target audience would pay attention and ultimately be attracted into looking at my magazine advert or digipack is shown in my blog post ‘Target Audience Looks’(07-11-2012), ‘Ancillary Text Ideas’(17-12-2010) and also in my Prezi presentation that I created to help me plan how to create a successful ancillary text in blog post ‘Mind map of Ancillary Text Ideas’ which I created on the 3^rd January 2013.
          In looking back at my video in comparison to other video’s within the same genre that I posted on my blog ‘Bands/Musicians of a similar genre (15-8-2012) I can compare and contrast different media conventions that I have used with what other music video’s have used.

The images above show how both my video and alternative rock band We Are The Ocean contain similar performance shots within them. Both shots show a medium close up with the artist miming in the centre of the shot to the song. This is a convention that I wanted to incorporate into my video as I believe that the lyrics within my song are very important to the narrative, therefore having a good actor who can convey the emotions of the song to the camera was very important to me. I picked Charlie to do this part of my video as he is a performing arts student at Wyke College and I know that he would be able to portray emotions easily through miming and facial expression. When the editing process began I decided to contrast the 2 shots so that one is slightly slower then the actual lyrics of the song and one is faster. This highlights the important theme of confusion, feeling lost and also the ‘ghostly’ characters, Charlie, and Lucy within my video.

This shot shows on the left an ‘Alexisonfire’ music video, set in a common supermarket. I decided that I also wanted to use realism within my video so that my audience could build a stronger emotional bond between my character and his struggles due to it being in a realistic setting such as a train station shown in the image on the right taken from my video. In the distance you can also see a man around the age of 20, I picked a male character for my video also as it relates back to who I am targeting this video at. I use Lucy briefly as the main character (Joe’s) late girlfriend, as I believe that my secondary target audience would be the males who enjoy alternative rocks’ girlfriends.

This image shows Bring Me The Horizons digipack for ‘There is a Hell Believe Me I’ve Seen It’. The image shows 2 personality’s/characters becoming one which is a theme similar to what I have used- as Charlie is symbolic of the voie of reasoning trying to guide Joe- the main character into making the right decision, and is therefore dressed in a red coverage as he is trying to warn him of the upcoming danger. However character 2, Lucy is the ‘evil’ force trying to persuade Joe to kill himself, and at first when we see her she is dressed in red o symbolise the fact that Joe is in love with her and she is symbolic of death also, but then the second time we see her in shot she is wearing a white t-shirt with a cross around her neck to show that she has taken Joe over to her side in death, and is now symbolic of an angel in the shot as he is reunited with the girl that he loves once more. My digipack shows 3 different images of Joe. One regular, one in red to symbolise the love, danger and death themes, and one in grey to symbolise the themes of being lost and confused- and the feeling of emptiness Joe experiences since his girlfriend left him when she died- my advert can be seen in the image below to compare the conventions of 2 characters/emotions/themes joining together to become one, which also links to the ideas just discussed within my video.

 

For my ancillary texts I had the choice of picking 2 out of the 3 options which were:
-A webpage for the band
-An advert for the album
-A 6 panel Digipack

I decided to pick the 6 panel digipack and the advertisement as I believe that my target audience are not the type to research a band or be particularly interested in finding out more about them via a webpage- therefore I felt as though the options I chose were more appropriate.
I have linked my three texts together through use of character, costume, house style and colour theme as discussed in my GoAnimate below- and also shown in the annotated images:

 

 

Media Text Links by abigailhastings on GoAnimate

Animated Presentations

 

 The image displays the shared elements that link the 3 texts together and therefore this has the effect on the audience that if they see the advertisement in the paper they’ll know exactly the style of digipack they’re looking for in a record shop- or if they see the music video on telly and like the song and then see the digipack in stores then they will hopefully of already established that the video is a track off that album before looking at the track list on the back of the digipack cover.

I handed out some feedback sheets to fellow pupils at my college as I know that they are within my target age rage. I have kept the feedback anonymous but I believe that questions such as gender, age and favourite music genre are important so that I can establish whether or not my texts are appropriate for the alternative rock audience I am trying to target. The image below displays several of the feedback sheets that I received back from students with a range of responses that I believe I can use as constructive criticism to understand what I could of done more effectively.

 

This feedback covers such points as actors need to remain more focused, this is a point where i can empathise with the audience point of view- however this is something at points i asked cast members to do, for example in the graveyard scene when joe is visiting Lucys' gravestone he smiles before bending down as he is reminiscing of the good times he's had with her, this is then backed up with joe going on to then getting his phone out and looking at images of them 2 together at happier times in their life. Another point that this can also be picked out is when joe has woken up by the trees and taken an overdose only to wake up and see Lucy. Lucy then smiles/laughs as she is happy and relieved that Joe has now joined her and they are reuinited once more. Because audience members have pointed this out i need to ensure that my actors are always portraying emotions correctly and in the most convincing way possible throughout the whole of my video to make sure the audience focus isnt broken and it is a convincing performance throughout. There was mixed reviews about the narrative sequences and the fast pace montage sequence in the middle of the video as the music picks up. I believe that this is souly down to personal opinion regardless of target audience or not, as i asked a wide range of people for feedback and recieved different opinions each time, that is the main reason why i used both structures within my video- so that hopefully everybody within my target audience range will at least enjoy one aspect of the video, whether it is the narrative based around the ideas of Joe looking to find ways to get to his girlfriend, or the jump shot, montage section in the fields that i shot after recieving verbal audience feedback from my media teacher Tim.

My audience feedback has taught me that in creating two ancillary texts that are bright and eye catching they will draw most people of a variety of target groups to look at them and pay attention to them regardless if they enjoy this genre of music or not. This is effective as it means that it may increase the rate of sales my digipack has or even the amount of views on youtube that my music video gets, therefore promoting my artist in the most positive way possible.

Lastly a comment that i recieved from my audience feedback that i found was interesting was that one of the audience members didnt realise that Joe had overdosed and died at the end of the video. This has taught me that different audience members may interpret different things from my video therefore if a point is key to the narrative- such as Lucy being dead, and Joe overdosing at the end of the video to join her at the end in a life after death then i need to either make it more clear, or establish an alternate narrative where the audience can make an assumption based on what they have seen to create their own narrative.

 

I have used all different media technologies to help me with the production of my media texts. Programmes such as: Adobe Photoshop, Adobe Premier Pro, Microsoft Publisher, Microsoft Word, Blogger.com, GoAnimate.com, Prezi.com, Google.com and also the HD handheld memory card video recorder that I used for still images and my video shots within my video.

These programmes helped me to produce and present my work throughout the whole process and all of the internet sites were accessible anywhere with an online connection which meant I could continue updating and constructing my work at most times. Sites such as Prezi and GoAnimate were particularly helpful to me as I believe in using them it was easier to get my points across in a more pleasing way for the audience- also I enjoy doing mind maps (which I did on prezi) as they help link many ideas together and ultimately create something new, which is something that I saw happen, and have commented on further into my blog. I have used many of the sites and programmes before , however I was completely new to creating a video on Adobe Premier Pro- which meant I had to use Google and other peoples comments to help me improve my knowledge of how to edit or manipulate certain shots in the way I found relevant to my video. I am particularly proud of the fact that I have never used this programme before as I managed to successfully create a professional looking video in looking at my audience comments, when it was my first try ever using the software.

Once I had got past the issue of having to research and Google all the tools available on Premier Pro I began to upload my clips from different shoots to create a draft of a basic outline of how I wanted my video to be. I did this in December when I only had the shots of the mime sequences used in my video- so I uploaded them and began placing them onto the timeline for my video. In doing this I realised how precise the programme was and I saw that I could cut the shots down to the necessary millisecond to make sure that it fit at the time I wanted it to in the music. The biggest downfall of this software however was that I was limited to only doing my work on the one editing suite- which meant as I got further on into the process, other people were often on the edit suite that I needed to be on to complete my work and I found this to be quite an obstacle when it came to meeting deadlines or producing high quality work in shorter amounts of time. Because my work could only be on one editing suite, it also meant that I couldn’t access it from home which is something I would of liked to of done as I believe that if this would of been possible I would of refined more sections and spent more time perfecting it rather than having to rush in between lessons, during dinner or after college- as long as there wasn’t already somebody using the editing suite needed.

I used programmes such as Microsoft word and Microsoft publisher to type up blog post of research or work that I had done to put onto my blogger.com media page. I used word instead of just typing it up on blogger itself because on word I can spell check and ensure that I’m making sense to my audience looking at my more. Publisher helped more when I was doing my ancillary texts – particularly the advert as I could try out different templates and styles, which is something I couldn’t do on photoshop as I don’t have software on my computer at home – I can only access it from college.

Blogger.com is the site that I have used to build up my A2 Media Portfolio and is a site that is open to the public and therefore means that my work can be examined. I used blogger in my AS media coursework and therefore I knew how to use it easily and productively and found it very handy resource to be help me view and update my posts in chronological order to see the progression that I have made throughout this whole process. I have had difficulties with blogger however such as how to place an image in a blog post where I want it- which I have overcome through the use of google searches, as can be seen at the start of this evaluation but aside from that it is a very easy site to work with and has helped me to display my work in a way that I am proud of.

I uploaded all my drafts, my timelapse shot and also my final music video onto my google page. This is something I have never done before- however I have always used youtube to find new music and watch new video’s therefore I found it quite easy to figure out. A main problem with youtube however is that if they believe that a video has gone against copyright laws then they will remove the video- which is something that they did with my 3 draft videos that I put up after completing them. I re-uploaded them however recently under a different name that didn’t include the artist and song title and therefore they haven’t been removed as of yet. I have declared in the additional comments box under my main /final video on youtube that no copyright fragment is intended and that my media video is for educational purposes which will hopefully overcome the obstacle of youtube removing it at any point.

Overall, in conclusion to this whole project I believe that I have coped with meeting and using new technology well and thoughrilly to produce a high standard piece of work.
            I have found many aspects extremely challenging, even simple things that I thought would be easy such as planning when my actors would be free to film at a time when I could book a camera- to making sure that filming conditions and weather where appropriate for the shots, which was difficult suring winter time when I wanted to film in the sun and all we was getting was early sunsets at night and dull rainy/snowy days.
            I’m happy with my decision to work alone during this process as now that it has come to the end I can see that all the hard work and spare time that I have filled with updating my blog or creating new ideas for my ancillary texts has payed off and it gives me a sense of pride that it is all due to the effort that I have put in on my own.
            If I could go back and alter anything throughout this whole process it would be that I would really aim to meet deadlines by creating a plan or a diary for myself to ensure that I didn’t have to stress and panic at getting work in at last minute- even though I believe I did well at managing 4 college subjects at A Level, a part time job outside of college,driving lessons and socialising with family and friends at a high standard, there is still room for improvement there.
            One thing that I am most proud of within this whole process is that my video is unique and although it has similar conventions of other video’s within the alternative rock genre- nobody in the world has created the same video as me, which makes me extremely proud of the time and effort I have put into creating a high standard piece of work alongside the 2 ancillary texts that I also produced on my own.

WordCount: 3,547

 

 

 

Purchasing My Album:

In a world of ever adapting media it is important to ensure that a modern audience can access my album as easily as possible in order to ensure the most sales. Through various research i have found out that it is on iTunes where artists now get their most reckognition- through the growth in popularity of the 'itunes charts' where atrists compete each week to hit the number 1 spot of most downloads to be announced at 7pm on a Sunday, and therefore being crowned the UK's number 1 artist of that week.

 

This image shows how i will sell my single, constellations and also Kari's debut album Constellations on the itunes site. Itunes can also be accessed through iphone smartphones, as can youtube where my video has being published- making it easier to access the music that i have produced when on the go.

 

 

Complete Music Video: 'Kari - Constellations'

Convention Comparisons of Alternative Rock Texts:

 This image shows the comparison of conventions used between my ancillary texts and the ones that have been used on alternative rock/rock single 'Wake Me Up When September Ends' by Green Day.
This post shows how i have stuck to conventions of a typical alternative rock advert and digipack but put my own twist on it to fit the style of my artist and the themes of which i have addressed in my video because of the lyrics of the song- but still keeping conventions the same in order to ensure that my target audience are aware that if they like albums such as Green Day then they will be more attracted into wanting to purchase my album.

cover for its release as part of a digipak (CD/DVD package);

magazine advertisement for the digipak (CD/DVD package)

Draft 3:

Draft 3 of my video shows that i have the basic narrative of my video now complete, however i still have issues with some of the shot lengths - as in looking at other rock alternative videos there are often a lot of fast pace shots rather then few longer ones. Now that i have finished shooting however i can ensure to focus on the editing process and adding approprate effects where nescessary.
I asked for feedback off my subject teacher Tim Anderson, and after watching it i was advised to add a montage sequence to contrast against the strong narrative scenes. Another comment that was suggested to me was to ensure that if i need to have a longer shot add a 'jump cut' effect, this will keep the audience engaged and catch their attention. Other effects i could use to help with shot length would be to add reverse shots which are aesthetically pleaseing as well as fitting in with the theme of feeling lost and confused.

Filming Day 4

Sunday 3rd February 2013:
Trees/Wooded Area:

Many shots of my film are set in a wooded area. This is to symbolise the main character is lost and feeling possibly trapped- in his own mind and in his life. I began shooting with Joe and Lucy at 1:30pm to do the shots that have them both in it, the main issue I had was that under the tree's the lighting was very dim at times, this lead to us finding a new- less enclosed location that was easier to shoot in, and looked higher quality on film. The filming in this area took 2 and a half hours due to me wanting jump shots and high speed shot changes at this point of the video. The props I needed to use in this scene were a bottle of pills and a vodka bottle.

Draft 2: (February)

After filming at the weekend i decided to add my footage to the existing draft i have. I did this by looking at where shots were placed on my animatic and storyboard that i produced before i began filming, and ultimatley this has really helped me to get through filming quickly in locations such as the trainstation, where i wanted to avoid unnescessarily filming members of the public as possible.
This draft shows a rough edit of how i will place shots within my final video- however i am aware that to improve this edit i will need to look at cutting down the length of certain shots to make it more interesting to watch, and also maybe add a few more of the shots that i filmed.

Filming Day 3:

Saturday 2nd February:
Location/s: Train Line, Graveyard

Train Station:
I decided to film at the trainstation and wanted to capture images going through the station. This was a challenge as not many trains actually arrived at the station and much of the footage wasnt suitable for the video because the film caused a dark shadow over the camera making the footage blurred. This lead to me filming from the bridge down onto the track to create and image of the train passing under the track. This works well as i can speed it up in the editing process to make it look like a rush and fit it to the speed and pace of my music.
Filming here took about 45 minutes and the weather conditions were appropriate for my video as they were mild and sunny which is something i wanted to achieve as i want my video to give off a feel that it was shot in springtime.
Looking back at the footage i believe there is a good sense of continuity between the shots which will re-enforce the narrative within my video and ultimatley make it more interesting to my audience. I particularly like the shot of Joe walking down the stairs of the bridge in the station as the sun is in the top right corner of the shot, i believe this is effective and looks good within the shot as there is a contrast between the sun and the stars which are a theme of my video. I have also shown this in the images i have taken for my ancillary texts and is therefore a reoccuring theme that the audience can make links between.

Graveyard:The graveyard shots were filmed on the same day as i wanted the weather conditions to be the same so that the audience could establish that the train station and graveyard shots were supposed to be on the same day in the characters life. I filmed at a local graveyard near to college as it was easy to access and had shots which i believe look appropriate on screen and help the audience to immediatley establish that the setting is at a graveyard. These shots follow a narrative and therefore the continuity has to be clear- unlike the jump cut section i will be filming later on. Joe looks at images on his phone of him and his girlfriend which immediatley tells the audience that she is the one that is dead- which is something that hasn't been made clear until now and is an important part of the narrative.

Digipack Cover Design and Back

Filming Day 2:

Saturday 26th January 2013:
Location: Wooded area, Open Field, Stream

I have decided to film some nature shots this weekend for my video. The lyrics of the song often link to the earth and how 'everything is yours all the land and all the sea' which is why i have done several shots of trees, leaves, open fields, sky and lakes. I will use this shots when the pace of the music within my vidoe picks up and may use them between jump cuts so that the audience can see that there are many locations used within my video to show that the character is travelling a lot and searching for his girlfriend to find hope again.

Digipack Cover Planning:

So far this is my planing for a rough outline of how i want the cover of my digi-pack for the ancillary texts to look. I will stick to the themes of the sky/clouds throughout to draw attention to the contrast against the 'constellations' in this song. I have used a colour theme of blue, red and grey throughout my video- and in order for the audience to relate the different texts together i have kept this theme throughout to make them easily relatable.

Prezi Presentation/Mindmap of Ancillary Text Ideas:

http://prezi.com/amm_idhyiwd0/untitled-prezi/?kw=view-amm_idhyiwd0&rc=ref-36953565

Photos for Digipack/Poster

 

These are several still images that i have taken to use on my digipack and poster as part of the promotion package for my artist. I have decided to use the artist dressed in red grey and blue as these are the key colour themes throught my video and therefore will immediatley tell the audience that they are linked to each other. In this image, Joe is looking up to represent the idea of being lost in his life and looking up 'to the heavens' to seek advice from his girlfriend that he has recently lost. By taking the shot at an upwards angle it shows the sky in the background behind Joe. This is something i decided to do so that it portrays the ideas more clearly that Joe also wants to join his girlfriend up in the sky/heaven.

The colour theme red represents the death, love and desire aspect themes of my video.

The colour grey represents how the artist in the video's life is now empty and hollow without his girlfriend around to help him through life and support him.

The coulour blue represents the 'ghostly' presence of his girlfriend, and also the fact that the sky and constellations are a key theme within the song and the narrative of the video.

 

I particularly like this image of the sun as it is almost symbolising the fact that the artists girlfriend was the light in his life. This image also gives off the impression that she is now in the sky looking down on him. Another theme of the video that this image supports is that Joe is constanltly searching for the constellations (stars - which only appear at night) to help him through the difficult times, as he feels as though they connect him to his girlfriend, so by showing an image of the bright sunshine and daylight it shows that at this point of time he couldn't feel further away from her.

These 2 images on the bridge are effective as they show that the artist/character from the video is searching high and low to find ways to re-connect with his girlfriend again. It also links to the theme within the video of Joe crossing over to death and leaving his life behind. The thick grey clouds in the background are sybolic of the fact that there is disturbance in the artists life and tell the audienece immediatley by one glance that something bad may happen. If i were to use these images on my promotion packages i would have to ensure to edit the brightness and contrast of them so that these aspects of the image can be clearly portrayed.

This image shows more clearly Joe looking up, and seeking the advice from his girlfriend. I have taken this image so that the clouds behind Joe represent his anger and confusion, and the clear blue area of the sky where he is looking up to represent the fact that when he finds motivation from his girlfriend things become more clear, and happier for him within his life.

 

This is an image i won't be using on my promotion packs as i believe that it isn't something the audience can connect with in a way that they can with the other images. Conventionally the artist is usually looking at the camera to draw the audience in and make them feel a part of it- however my resoning for having Joe with an upwards focus is because the theme of searching for the spirit of his girlfriend is a constituent feature of my video that i believe should be portrayed at all points to get the point accross clearly. This image howeve shows joe turned away and the audience can't even see his face, which blocks them out from his emotions and what is going on in his mind which is the main reson why i believe i shouldn't use it on the advertiseing poster for the album, and also the digipack.

Music Video Draft One:

This is my first draft that I have created for my music video. It contains the time lapse from night to day at the begining which i have previously posted about, and also the shots of Charlie that i have managed to complete. The shoot with Charlie was done twice, once on a grey background and once on a red background which is explained in my previouse blogpost, you can see from this edit of the video that through the use of the editing suite i have overlayed the two miming shots together to create a ghost like screen picture to achive displaying the theme of life vs. death.
There are a lot of blank gaps within my video that need filling with the narrative/montage shots that are yet to be filmed when the weather picks up because the locations that i want to film in are outside.

Relevant Digipack/Advertisement Examples

Bring Me The Horizon - There Is A Hell Believe Me I've Seen It, There Is A Heaven Lets Keep It A Secret.

This is the digipack for hardcore rock band Bring Me The Horizon. The band target a similar audience to Enter Shikari- therefore looking at their digipacks of how they draw that audience in and catch their attention is something that i need to do so that i have a more clear understanding of what else on the market today and what the sales of my CD are up against. By doing this it ensures that i am targeting my audience in the correct way also and are engaging the audience with my album at first sight with something they can either relate to or are interested in.
The images i have found of their digipack contain a 'split personality' style about them. This is something i particularly like as it shows the audience the emotions conveyed and the key themes that will be apparent in the music on the album. Because i have multiple themes within my video i believe it would be a good idea to use a similar effect- and due to it being targeted at a similar audience i know that it would be a succesfull way to promote my digipack to my audience. A way i could do this without copying BMTH digipack could be through the use of colours, as colour theme is a constituent feature in my video and therefore it will need to also be as important on the digipack and the advertisment to create links between the two. This is something i need to explore further.

Ancillary Texts Ideas

My video is based around wooded areas, Train tracks and outdoor situations. I believe that it is important to link my ancillary texts to this and also keep them relevant to the audience that i am targeting. Here are some images that I will use as inspiration and a starting point for my texts:

These images stick to a theme of either red- to symbolise danger, Blue to symoblise the stars, the constellations within the song or the dreamlike state of the narrative within my video. These are 2 choices that i will explore for the digipack and the magazine advert of which i am going to produce along side my video as promotional work for it.

Ancillary Text Font Ideas:

I looked at existing albums in the rock and alternative rock genre to see what fonts they used and how the placing and structure of the writing was effective for use on that partcular text:

 

 

These are some of the albums that i looked at, and one thing they all have in common is that the title of each album is all written in capital which is something that i will take into account and use on my ancillary texts so that the audience can link my texts with other rock and rock alternative albums easily. All these albums use different fonts that are either bold or stand out from the text and catch your eye- either due to the use of colour of because of the font itself- for example to My Chemical Romance one is very linear and harsh, in comparison to the smooth edged and angles of the Nickleback font- which is effective as it helps the text break away from the plain grey background and catch your eye as an audience.

 

I looked onto 'DAFONT.COM' for inspiration on different font choices- these are some i particulary found appropriate for my ancillary texts:

These fonts are similar in ways to the ones in the examples above, and i particularly like the first one as i can make it bold and with my artist name only being short i will be able to stretch it as a banner accross the top centre of the ancillary texts. Because this is a simple font with no distracting pattern to it- i will have it in a light red colour which is symbolic of the love and death themes within my video to make it stand out and catch the audeince's attention.

 

 

 

Editing Day 1 Footage:

Begining Editing: (28-11-2012)
The image to the left shows Charlie who is doing the performance element of my music video. I have chosen charlie as he fits in with my target audience due to him being the same age and has a similar sort of look. Charlie has an earring- and as i have established in my audience research many people who are my target audience are attracted to piercings and tattoo's.
I have dressed charlie in a plain top and black hoodie so that he can stand out against the red projection over his face. The plain costume also ensures that the audience's eye isnt drawn away from the lip syncing which is importnat to the ares of the vidoe of which it's shown.
I have filmed Charlie in a medium close up so that you can see his mouth syncing in time with the song when these shots are shown- as audience feedback tells me that viewers believe the performance element is very importnat to the overall outcome of the video.
I filmed the performance elements in the theatre of Wyke- where i was able to put a red coverage on the projector in order to put it onto Charlie to symbolise the song and video is based around the themes of love and danger. I then uploaded the clips that i filmed (on the 27th-11-12) onto one of the editing machines and began renaming the clips so that i knew which was which. I also filmed all the red performance shots in grey (as shown below) which is symbolic of the stars and constellations sung about and shown in my video. I will then either merge the two together in the video- or just use one colour. This is something i need to decide when i am editing later on.

Thursday 6th December:
Today I spent my lesson on the editing suite. I have already uploaded the clips onto the software that i am using to create my video- so this lesson i made a start on fitting the lip syncing elements of the video to the song so that it fitted in with it. Ihave never edited before and therefore i needed to learn how to do this. All that needed doing was to cut the clip by dragging the length of the video to the place you want it to start and end in order to create a clip of the right length. I then found the point in the song where that specific clip fit and dragged and dropped it onto it. Once this had been done i turned the sound off from the clips that i had filmed so that the only audio the audience will hear is the soundtrack that is being lip synced to.

Tuesday 11th/Wednesday 12th December:
As i haven't begun filming my other shots for the video yet due to timing and availability i have begun editing the shots that are already uploaded onto the editing suite. Over these past couple of days i have altered the brightness and contrast in order to make  the opening time lapse more bright and clear to show i better time difference and also changed the opacity. Because i filmed 2 seperate elements of the performance- one with a grey light and one with a red light i have overlayed them with each other on the editing suite and turned down the opacity on each of them to create a ghost like image for the performance element. This is relevant to my music video as the main male character is trying to find ways to be able to communicate and contact the female he is in love with- that we later find out is dead. The ghost like performance element relates to this as the only way the main male character can be reunited with her is to kill himself also- which he does at the end of the video. The red and grey/black lighting of the performance element symbolises the danger and passion in the video which is why i have also brightened up this shots to highlight and exsentuate this.

--I planned to film in the Christmas Holidays however all cameras were booked up, therefore filming will resume when we get back in the January term.--