Audience Questionnaire To Gather Information

Psychographic Interview Data, Chloe Carroll

Audience Questions On Music Videos A and B:

Out of video A and B, which did you as an audience member enjoy the most and why?

Video A follows more of a montage style, where as video B has a clear storyline with continuity throughout. Which do you think is the most effective for a music video and why?

Do you think seeing the artist perform in their music video is important? For example lip syncing and the miming of playing instruments?

What age group do you think video A/B is aimed at?

Video A has an acoustic, upbeat feel to it and is shot outdoors. The lighting in video B is a lot dimmer and in a confind space, as the song has more of a rock feel to it rather then alternative. Do you think the lighting and setting in both of these video's represents the mood of the song well?

What is your opinion of the dialogue- which isn't related to the song at the begining of video B?

What I Want To Achieve From Asking An Audience Questions:

The main reason I believe it is important to go and ask peoples views and opinions on already existing music video's is so I can gain more of an idea who my target audience are and what their expectations as an audience are of my genre of a music video. I have decided that I will show the people participating in the questionnaire 2 or 3 different music video's- which are all of a similar genre to the one i will be producing. I will then ask a number of questions to get audience feedback on what is positive and negative about the video's they have watched. Using this knowledge i will then incorporate different things into my music video that the audience have fed-back as a positive.

Music Video B: 30 Seconds To Mars - The Kill

This video begins with text naming the song. This is technique that could be used at the start of music video's like this on as it acts as more of a title for the story that follows. Like most music video's this one follows a narrative- however this one also includes a large chunk of dialogue before the song actually begins at the start- which is possibly a technique i could use in my music video to introduce the audience to the characters within the video. I chose to ask an audience this video as it also uses special effects such as split screening. Within this video the split screening works successfully as it fits in with that narrative, however i am unsure if it will fit in with the idea's I have about my video which is why i think it is important to gain knowledge on the audience's opinions about it before doing it.

Music Video A: Nickleback - Photograph

I have decided to ask an audience about this video as I like the idea of visiting a place of memories and using photographs to display emotion like what is done in this video. Also my song has more of an acoustic style to it like this one therefore looking at the mood, lighting and setting within this video could help me make decisions on my video as they are the same theme and genre. Main ideas for my video are to use photographs to trigger off flashbacks with the main character and give an insight to his background- that is a similar idea to this video where the lead singer is visiting his home town that is full of memories.

Psychographic Society Groups:

Mainstreamers:
-Seek security.
-Tend to be Domestic.
-Conformist.
-Conventional.
-Sentimental.
-Favor value for money family brands.
-Nearly always the largest group.

Aspirers:
-Seek status
-Materialistic.
-Acquisitive
-Orientated to image and appearance.
-Attractive packing more important then contents.
-Typically younger people.
-Clerical and sales jobs.

Succeeders:
-Seek control
-Strong goals.
-Confidence.
-Work ethic and organisation.
-Supports stability.
-Brand choice based on self-reward and quality.
-Typically higher management and professionals.

Resigned:
-Seeks survival.
-Rigid and authoritarian values.
-Interested in the past and tradition.
-Brand choice stresses safety, familiarity and economy.
-Typically older people.

Explorers: 
-Seek discovery.
-Energy.
-Individualism and experience.
-Values difference and adventure.
-Brand choice highlights satisfaction and instant effect.
-The first to try new brands.
-Younger demographic students.

Strugglers:
-Seek escape.
-Alienated and disorganised.
-Few resources beyond physical skills.
-Brand choice involves impact and sensation.
-Buys alcohol, junk food and lottery tickets.
-D and E demographic.

Reformers:
-Seek enlightenment.
-Freedom of restrictions and personal growth.
-Social awareness and independent judgement.
-Anti-Materialistic but aware of good taste.
-Has attended higher education and selects products for quality.

Audience Key Terms:

Qualitative Data:
This is data that has been collected from methods such as; feedback, questionnaires and surveys, it is used for gaining information from a certain type of audience.

Quantitative Data:
This is information that has been collected on a certain subject, these are collected through a variety of methods including; surveys, tally charts and experiments.

Demographic Data:
This is the data that describes a persons social status, this includes recording a persons:
-Social Class
-Gender
-Ethnicity
and Level Of Education.

This type of information is used to target a product or service at a target audience and make sure the correct way of presenting this product or service is suitable for the target audience.

Psychographic Data:
This is the data that describes an individual person. This will include data such as:
-Attitudes
-Values
-Beliefs
and Opinions

This type of data is used in market research to get the mainstream data that can be used to create the product or service to suit the vast majority of the target audience.